by David A. Aaker · tapa blanda · ISBN 9789681859091
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This book, in its 4th edition, offers a comprehensive guide to market research. Written by David A. Aaker, it covers general and educational topics related to market research, providing valuable information for students and professionals in the field. Published in January 2002 by Editorial Limusa S.A. De C.V., the book has 200 pages and is available in paperback format.
Tapa blanda
David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
