by Eduardo Pérez Gorostegui · Editorial Universitaria Ramón Areces · tapa blanda · ISBN 9788480045124
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«Introducción a la economía de la empresa» is the textbook by Eduardo Pérez Gorostegui (Editorial Universitaria Ramón Areces, paperback, 680 pages).
University textbook on business economics. It reviews the nature and environment of the firm, the management process, human resources, decision-making, planning, finance, production, inventories and marketing. It includes solved activities, a synoptic outline and ten objective self-assessment tests.
First edition published in Madrid in 2002. It belongs to the Libro Técnico collection. The author is a professor of Business Organization at the UNED.
For university students of Economics, Business Administration or similar degrees taking an introductory course in business economics.
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