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International Marketing
International Marketing
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International Marketing

by Vern Terpstra, Ravi Sarathy · Thomson Learning · tapa dura · 714 pages

· ISBN 9780030327674
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Product details

Pages: 714 pages
Author: Vern Terpstra, Ravi Sarathy
Publisher: Thomson Learning
ISBN: 9780030327674
Format: tapa dura
Language: en
Release date: 1/5/1991

ISBN: 9780030327674

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Synopsis of International Marketing

Este libro de Vern Terpstra y Ravi Sarathy, publicado en su quinta edición, es una guía completa y actualizada sobre marketing internacional. Cubre desde las operaciones iniciales hasta los desafíos que enfrentan las grandes empresas globales, abarcando temas como la entrada a nuevos mercados y las estrategias de marketing internacional. Ideal para estudiantes y profesionales del área.

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