Companhia das Cores · ISBN 9789729806865
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«Internacionalização das empresas portuguesas: 30 casos de referência», an essay published by Companhia das Cores in 2004 (Portuguese, 232 pp.).
The work analyses the internationalisation of thirty Portuguese companies through reference cases. It examines the strategies adopted, the obstacles encountered and the factors that favoured their positioning in foreign markets, offering conclusions applicable to business management and the study of international trade.
Aimed at professionals and students in the business field interested in internationalisation strategies based on real Portuguese cases.
