by Lair Ribeiro · Editorial Planeta · tapa blanda · ISBN 9788408044376
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«Inteligencia aplicada» is the personal development essay by Lair Ribeiro, published by Editorial Planeta in 2003 in paperback (272 pages, in Spanish).
The book proposes a pragmatic approach to intelligence as a trainable capacity that influences personal and professional life. Throughout its pages, the work combines explanations, images, exercises and quotes, with a lively rhythm that activates different areas of the brain and helps recognize a greater potential than one imagines.
The full title includes the subtitle «usted tiene un potencial mayor del que imagina». It belongs to the Planeta Prácticos collection.
It is aimed at readers interested in personal development and self-help who want to put their intelligence into practice.
Lair Geraldo Theodoro Ribeiro is a Brazilian cardiologist and author. He has published books and given lectures on topics related to personal development, communication, and health. His views and recommendations on certain medical topics, particularly regarding alternative therapies, have been a subject of public and scientific criticism.
