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ISBN: 9780330294652
Este libro de Peter Drucker presenta la innovación y el emprendimiento como una disciplina sistemática y útil. Analiza los desafíos y oportunidades de la nueva economía emprendedora, ofreciendo consejos prácticos para empresas establecidas, instituciones de servicio público y nuevas iniciativas. Explica qué deben saber y hacer para tener éxito en el mercado actual.
Peter Ferdinand Drucker was an Austrian American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of modern management theory. He was also a leader in the development of management education, and contributed to the popularization of the concepts known as management by objectives and self-control, and he has been described as "the champion of management as a serious discipline".
