by R. Berger, S. Dutta, T. Raffel, G. Samuels · AIAA · tapa dura · ISBN 9780230575738
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«Innovating at the Top» is the interview book with executives by R. Berger, S. Dutta, T. Raffel and G. Samuels, in hardback (206 pages, in English).
The book brings together interviews with executives from major international corporations such as Nokia, Unilever, Toyota and Bosch. They explain how they drive innovation in changing markets and amid growing competition; the text distils ten key drivers of innovation that can help companies sustain better results.
The subtitle is «How Global CEOs Drive Innovation for Growth and Profit» and it belongs to the «International Management Knowledge» collection. Published on 19 November 2008.
A work of interest to executives and consultants analysing how companies maintain innovation and competitiveness.
