by Antonio Davila · Deusto · tapa dura · ISBN 9788423426874
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«Innovar o desaparecer» is Antonio Dávila's business management essay, published by Deusto in hardback (160 pages, in Spanish).
The volume brings together eight contributions from leading management gurus on innovation as a competitive advantage. Its pages address the leadership, motivation and strategy needed for organisations to adapt to changing environments and avoid stagnation.
The work includes a prologue by Antonio Dávila and is part of the Management collection. Its original publication date is 25 November 2008.
For executives and business management professionals interested in strategy, leadership and innovation.
