by Esteban Fernández Sánchez, Jesús Ángel del Brío González, Beatriz Junquera Cimadevilla · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788497326810
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This book offers a comprehensive introduction to business, specially designed for engineers. It addresses business administration from a multidisciplinary perspective, moving away from purely economic or mathematical approaches. Key topics such as management skills, services, and industrial marketing, which are essential in today's business world, are explored. In addition, chapters on accounting are included, which are fundamental to understanding financial and business management aspects.
