by Silvia Leal Martín, Jorge Urrea Filgueira · LID Editorial Empresarial, S.L. · tapa dura · ISBN 9788483564653
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«Ingenio, sexo y pasión» is the essay by Silvia Leal Martín and Jorge Urrea Filgueira, published by LID Editorial in hardback (259 pages, in Spanish).
«Ingenio, sexo y pasión» proposes a methodology to boost business innovation from three axes: ingenuity, sex and passion, explained as idea generation, gender differences and a driver of new strategies, and includes diagnostic tools, lessons learned and a study with over a thousand professionals.
The work is part of LID's Acción empresarial collection. It is the first edition, published in 2015, and features a prologue by Ivan Ortenzi.
The book is aimed at entrepreneurs, executives and team leaders who want to drive innovation and leadership in their organizations.
