by Giorgio Pellicelli · Rizzoli · tapa blanda · ISBN 9788845309199
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«Il marketing internazionale» is the international marketing handbook by Giorgio Pellicelli, published by Rizzoli in paperback (542 pages, in Italian).
The work analyses the competitive strategies companies need to operate in international markets: global segmentation, brand positioning and commercial expansion in an interconnected environment. It also addresses business management and the challenges the world economy poses to those who want to compete outside their domestic market.
Third edition, updated and expanded, included in the Marketing Gestione d'Impresa collection; subject: business and economics.
Aimed at economics and business students and marketing professionals seeking to update their knowledge of international strategy.
