by Rafael Andreu Civit · Edicions DAU,S.L · tapa blanda · ISBN 9788494103155
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«Huellas. Construyendo valor desde la empresa» is the essay by Rafael Andreu Civit published by Edicions DAU in paperback (164 pages).
The work argues that valuing a company only by money is incomplete and unnatural: the people involved learn something and take away «huellas», positive or negative. The work proposes orienting the corporate mission to foster the positive and avoid the negative; managers, employees, and citizens share that responsibility.
Rafael Andreu holds a PhD in industrial engineering from UPC and a PhD in Management from MIT Sloan School, and serves as a professor at IESE.
For managers, entrepreneurs, and management professionals seeking a humanistic reflection on the role of the company in society.
