by Stephen Bayley, Roger Mavity · Bantam Press · tapa blanda · ISBN 9780593080085
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«How to Steal Fire» is the essay by Stephen Bayley and Roger Mavity on creativity, published by Bantam Press in paperback (256 pages, in English).
The book asks what creativity is, why it drives innovation and the economy, and where ideas come from. Bayley and Mavity dismantle myths and commonplaces, and examine the phenomenon through invention, imagination, perception and discovery to recover imaginative thinking against the culture of data.
The full title is «How to Steal Fire: The Myths of Creativity Exposed, The Truths of Creativity Explained». It was published on 7 March 2019.
Aimed at design and communication professionals and readers interested in creativity, innovation and business culture.
Stephen Paul Bayley is a Welsh writer and critic, known particularly for his commentary on architecture and design. He was founding CEO of the Design Museum in London in 1989, and has been a regular architecture, art and design critic for newspapers and magazines such as The Listener, The Observer, The Spectator and Car.
