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ISBN: 9781591391333
Este libro de Harvard Business Review explora las alianzas estratégicas desde diversas perspectivas, ofreciendo una visión profunda sobre cómo colaborar con competidores puede ser una estrategia efectiva. Analiza la planificación estratégica, las técnicas de gestión y los aspectos económicos generales relacionados con las alianzas, proporcionando herramientas para emprendedores y líderes empresariales.
