ISBN 9788493085957
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«Guía Creativity 2004» is a business and economics work on design and communication in business management, published by Creativity in 2004.
The book explores design and communication in the context of business management. It argues that creativity can be a key driver of business success and offers a reflection on how to apply these concepts in the corporate environment, with particular attention to its role in the leadership of companies.
The complete subtitle is «el diseño y la comunicación en la gestión empresarial». The work is categorised under Business and Economics.
Intended for professionals and students interested in creativity, design and communication applied to business management.
