by Robert C. Wolcott, Michael J. Lippitz · McGraw Hill · tapa dura · ISBN 9780071598323
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«Grow from Within: Mastering Corporate Entrepreneurship and Innovation» is the essay on corporate entrepreneurship by Robert C. Wolcott and Michael J. Lippitz.
Established companies can turn innovation into profitable new businesses through corporate entrepreneurship. The authors, researchers at the Kellogg School of Management, analyse the four models of internal entrepreneurship, the design of new businesses and their alignment with strategy, with cases from IBM, Whirlpool and DuPont.
Published by McGraw Hill in 2009, in hardback, with 272 pages in English. First edition of the work.
Aimed at executives, leaders and innovation teams in established companies who want to drive organic growth through new businesses.
