tapa blanda · ISBN 5601640092445
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«Globalização: O Guia do Gestor» is Stephen H. Rhinesmith's business management guide, in paperback, in Portuguese.
A management work that analyses the challenges of running companies in a globalised environment. Based on six keys, it proposes strategies for adapting to change, competing in international markets and making decisions in multicultural contexts, with a practical approach aimed at business professionals and students.
The cover includes the phrase «Seis chaves para o sucesso num mundo em mudança» and an illustration of a globe with binary code.
Work aimed at management professionals and business students interested in internationalisation and multicultural environments.
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