by Isabel Albert Piñole, Albert Piñole · Editorial Universitaria Ramón Areces · tapa blanda · ISBN 9788480043915
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«Gestión, productos y servicios de las agencias de viajes» is the tourism manual by Isabel Albert Piñole, published by Editorial Universitaria Ramón Areces in paperback (1096 pages, in Spanish).
Reference manual covering the management of travel agencies within the tourism system: their social mission, the functions they perform, internal organisation and the use of infotechnologies. It also analyses the segmentation of demand and supply, with an overview of the main products, companies and world tourist destinations, and includes diagrams, maps, examples and practical exercises.
Declared a Book of National Tourist Interest by the Ministry of Economy and Finance. First edition, published in 1999. It is complemented by seven appendices, including the Package Travel Law and a regulation on travel agencies.
Intended for tourism students and professionals who need a complete overview of travel agency management.
