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Gestión de precios
4.1
Negocios y EconomíaISBN | 9788486851354
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Product details
Pages: 325 pages
Author: Hermann Simon, José Luis Nueno Iniesta
Publisher: IESE
ISBN: 9788486851354
Format: tapa blanda
Language: es-ES
Release date: 12/7/2001
ISBN: 9788486851354
Synopsis of Gestión de precios
Este libro, titulado 'Gestión de Precios', ofrece un análisis profundo sobre las estrategias y técnicas para la fijación de precios en el ámbito empresarial. Escrito por Hermann Simon y José Luis Nueno, el texto explora cómo las decisiones de precios impactan directamente en la rentabilidad y el posicionamiento de una empresa en el mercado. Publicado por IESE, es una obra de referencia para estudiantes y profesionales interesados en la gestión de precios.
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