by Juan Vicente García Manjón · ISBN 9788497454414
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«Gestión de la innovación empresarial» is a business management handbook by Juan Vicente García Manjón (122 pages, in Spanish).
The author explains what innovating in the business sphere means and why it is key to competitiveness. He analyses the innovation management process, from idea generation to implementation, and offers practical tools and strategies for organisations to develop an innovative culture.
Subtitled «Claves para ser una empresa innovadora», it was published in 2009 and belongs to the Pocket Innova collection.
For students and professionals in the business field seeking to improve their organisations' competitiveness through innovation.
