by Manuel Portugal Ferreira · libro de bolsillo · ISBN 9789727578306
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«Gestão Empresarial» is the management handbook by Manuel Portugal Ferreira, João Carvalho Santos, Nuno Reis and Tânia Marques, published by Lidel in paperback.
A work offering a global view of the company: it analyses the environment and internal resources, defines strategies and addresses organisation, leadership, ethics and marketing. It includes a case-study book to apply the concepts to real decisions in national and international markets.
It corresponds to the 3rd edition, published in 2010. It has 416 pages and text in Portuguese.
For business administration students, managers and executives who want to base their decisions on professional criteria.
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