by Joe Tidd, John Bessant, Keith Pavitt · tapa blanda · ISBN 9789729413582
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Gestão da Inovação» is the innovation management handbook by Joe Tidd, John Bessant and Keith Pavitt, published by Monitor in paperback (200 pages).
Study on how companies sustain their competitiveness through innovation: it combines technological advances, market evolution and organisational dynamics. With conceptual frameworks and practical cases, the authors explain how to plan and lead innovative projects and leverage knowledge within the organisation.
Portuguese edition published by Monitor, framed in the Business and Economics category.
Suitable for business and economics students and professionals interested in innovation management and its practical application.
Joseph Tidd is a British physicist and Professor of technology and innovation management at Science Policy Research Unit. He is the editor of the International Journal of Innovation Management.
