by Thomas Hartmann, Thomas de Hartmann · Publicis MCD Verlag,Germany · tapa dura · ISBN 9783895782794
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«Ganzheitliche Marketingkommunikation im Internet» is Thomas Hartmann's internet marketing manual, published by Publicis MCD Verlag in hardback.
The author offers a comprehensive view of the internet as a communication and marketing tool, with examples and practical cases. The work is completed with checklists to guide the development of an effective website.
German edition of 229 pages, published on 12 October 2006; includes bibliography (pages 217-220) and index.
Aimed at sales and advertising directors, webmasters, web designers, IT managers, and executives.
