by Don Tapscott, Anthony D. Williams · Portfolio Hardcover · tapa dura · ISBN 9781591841937
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«Wikinomics: How Mass Collaboration Changes Everything» is the business essay by Don Tapscott and Anthony D. Williams in hardback (368 pages, in English).
Essay on how mass collaboration on the internet transforms business: through cases such as Wikipedia, Linux, YouTube or the Human Genome Project, it shows how companies innovate by harnessing collective intelligence and consumer participation. This expanded edition adds a chapter with guidelines for applying that idea.
Expanded Edition published on 17 April 2008 by Portfolio Hardcover.
Aimed at executives, professionals and readers interested in the digital economy, innovation and business management.
Don Tapscott is a Canadian business executive, author, consultant and public speaker.
