by Don Tapscott, Anthony D. Williams · Atlantic Books · tapa blanda · ISBN 9781843546375
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«Wikinomics» is the economics and business essay by Don Tapscott and Anthony D. Williams, published by Atlantic Books in paperback (368 pages, in English).
The internet has turned collaboration into a mass phenomenon: blogs, wikis, forums and exchange networks allow many people to contribute knowledge and resources. Using cases such as Wikipedia, YouTube and Linux, the authors explain that companies can harness this collective intelligence and collaborate with their customers to innovate.
The book, subtitled «How Mass Collaboration Changes Everything», was a finalist for the Financial Times Business Book of the Year and has been translated into more than 20 languages.
Aimed at professionals, academics and readers interested in business, the digital economy and technological transformation.
Don Tapscott is a Canadian business executive, author, consultant and public speaker.
