by Don Tapscott, Anthony D. Williams · tapa blanda · ISBN 9781848877214
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«Macrowikinomics: Rebooting Business and the World» is the essay by Don Tapscott and Anthony D. Williams, published by Atlantic in paperback, in English.
It expands on the ideas of Wikinomics to show how large-scale cooperation, driven by the Internet, can renew the economy and institutions. It argues that organisations and governments must share knowledge and work in networks as a way to solve global problems and adapt to digital change.
The book, a sequel to Wikinomics, was nominated for the Financial Times Business Book of the Year in 2010.
For readers interested in business management, the digital economy and new forms of collaborative organisation.
Don Tapscott is a Canadian business executive, author, consultant and public speaker.
