
by Juan J.F. Valera Mariscal · FC EDITORIAL · tapa blanda · ISBN 9788415781301
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This book explores the application of video game lessons in the business environment. It analyzes how video games motivate and create bonds in people, highlighting benefits such as improved decision-making, rapid thinking, hand-eye coordination, and creativity. Aimed at professionals and managers, the book explains how gamification can improve motivation, commitment, commercial results, learning, quality, collaboration, and participation in internal management applications.