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Fundamentos del éxito empresarial
by John Kay · Editorial Ariel · tapa blanda · 544 pages
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Pages: 544 pagesAuthor: John KayPublisher: Editorial ArielFormat: tapa blandaLanguage: es-ESRelease date: 1/9/1994ISBN: ISBN 9788434414099
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Synopsis of Fundamentos del éxito empresarial
Este libro, 'Fundamentos del éxito empresarial' de John Kay, ofrece un enfoque renovador de la estrategia empresarial. A través de casos específicos de empresas europeas como BMW y Benetton, el autor relaciona al personal, los clientes y los proveedores para explicar el valor añadido de una estrategia bien definida. Publicado en 1994 por Editorial Ariel, este libro es una valiosa herramienta para estudiantes y profesionales del mundo empresarial.
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About the author
John Kay
John Kay was a Scottish caricaturist and engraver.
1742–182686 titles published
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