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Why Firms Succeed
by John Kay · Oxford University Press · tapa dura · 336 pages
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Pages: 336 pagesAuthor: John KayPublisher: Oxford University PressFormat: tapa duraLanguage: enRelease date: 9/11/1995ISBN: ISBN 9780195087673
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Synopsis of Why Firms Succeed
En este libro, John Kay explora las razones detrás del éxito de las empresas, analizando cómo las decisiones estratégicas y la adaptación a los mercados competitivos influyen en su capacidad para generar valor. A través de ejemplos concretos y un enfoque en la experiencia estadounidense, Kay ofrece una perspectiva innovadora sobre los desafíos empresariales y las claves para prosperar en un entorno dinámico. El autor examina la importancia de elegir los mercados adecuados y desafiar a los competidores para agregar valor, proporcionando una guía esencial para directivos y académicos interesados en la gestión estratégica y el éxito empresarial.
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About the author
John Kay
John Kay was a Scottish caricaturist and engraver.
1742–182686 titles published
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