by John Kay · Oxford University Press · tapa dura · ISBN 9780195087673
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«Why Firms Succeed» is John Kay's business management essay, published by Oxford University Press in hardback (336 pages, in English).
John Kay analyses why firms succeed and applies his theories to the US market: success is measured by added value, not by size or market share, and the keys lie in innovation, reputation, strategic assets, and the architecture of relationships with employees, suppliers, and customers.
The book adapts John Kay's earlier work 'Foundations of Corporate Success' (1995) and carries the subtitle 'Choosing Markets and Challenging Competitors to Add Value'.
For managers, academics, and students interested in business strategy and value creation.
John Kay was a Scottish caricaturist and engraver.
