by Juan Luis Manfredi Sánchez · ICEX España Exportación e Inversiones · tapa blanda · ISBN 9788478116416
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«Estrategias de comunicación para la empresa exportadora» is the communication manual by Juan Luis Manfredi Sánchez, published by ICEX in paperback.
The work examines communication as a key tool for the exporting company and proposes a practical method for designing communication plans in international contexts. It focuses on planning, audience selection, and adapting the message to foreign trade.
The book was published in July 2008, within the Manual collection, and corresponds to the first edition; the text is in Spanish.
For export professionals and students of communication and business interested in the internationalization of the company.
