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Empresas a la medida
by Gaby Wiegran, Hardy Koth · Pearson Consumo · tapa blanda · 279 pages
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Pages: 279 pagesAuthor: Gaby Wiegran, Hardy KothPublisher: Pearson ConsumoFormat: tapa blandaLanguage: es-ESRelease date: 1/12/2000ISBN: ISBN 9788420530697
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Synopsis of Empresas a la medida
Este libro es una guía sobre el comercio electrónico que explica cómo adaptar las empresas a las necesidades de los clientes. Con ejemplos de empresas pioneras en el comercio electrónico, muestra cómo personalizar los productos y mensajes para lograr una mayor satisfacción del cliente. Ideal para profesionales y estudiantes del área de negocios y economía.
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