by Alejandro Córdoba Largo · Deusto · tapa blanda · ISBN 9788423417087
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«El reto de la gestión empresarial» is a business essay by Alejandro Córdoba Largo, published by Deusto in paperback (215 pages, in Spanish).
«El reto de la gestión empresarial» explains how to increase the value of a company through better management of its intellectual capital, and reviews the new business environment, customer-oriented organisation, integrated people management, executive development, company values and culture, and change management.
«El reto de la gestión empresarial» was published in 2000 and includes a foreword by A. Garrigues Walker.
«El reto de la gestión empresarial» is aimed at executives and professionals interested in business management.
