by José María Sainz de Vicuña Ancín · ESIC Editorial · tapa blanda · ISBN 9788417129125
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The book 'The Strategic Plan in Practice' by José María Sainz de Vicuña Ancín, published by ESIC Editorial, is a practical guide for the elaboration of strategic plans for both private and public companies. This 5th updated edition breaks down the different stages of a strategic plan, exposing its content and the tools available for its elaboration, with examples of companies. Aimed at professionals looking for a guide to strategic planning, the book explains step by step how a company can develop its strategic plan, including a chapter dedicated to Non-Profit Entities (ESAL).
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