El plan estratégico en la práctica

Synopsis of El plan estratégico en la práctica

The book 'The Strategic Plan in Practice' by José María Sainz de Vicuña Ancín, published by ESIC Editorial, is a practical guide for the elaboration of strategic plans for both private and public companies. This 5th updated edition breaks down the different stages of a strategic plan, exposing its content and the tools available for its elaboration, with examples of companies. Aimed at professionals looking for a guide to strategic planning, the book explains step by step how a company can develop its strategic plan, including a chapter dedicated to Non-Profit Entities (ESAL).