El plan estratégico en la práctica

Synopsis of El plan estratégico en la práctica

Written by José María Sainz de Vicuña Ancín, this book serves as a highly practical guide for developing strategic plans in both private and public organizations. Through ten didactic chapters, the author breaks down the fundamental stages of the process, from situational analysis and diagnosis to the definition of corporate objectives and strategies, including useful tools and real-world case studies of small and medium-sized enterprises.

In this fourth edition, a specific section on business plan development has been included, addressing the need for entrepreneurs and professionals to have a clear and rigorous reference. It is an essential reference work for any management team seeking to advance with order and rigor in their internal reflection and future project planning.