by Josep Bertrán, Vicenç Bosch · PPU, S.A. · tapa blanda · ISBN 9788447708635
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«El plan de empresa: metodología para su elaboración» is the manual by Josep Bertrán and Vicenç Bosch, published by PPU, S.A. in paperback (212 pages).
The work explains a methodology for developing a business plan: it starts with project analysis, using tools such as the D.A.F.O. matrix, the competitive profile and the SPACE matrix, then defines objectives and strategies, and moves on to planning, control and contingency management.
This edition is the 1st ed., 1st printing, published in December 2003; text in Spanish.
Aimed at entrepreneurs who need to structure a project from the start and at managers who want to assess the evolution of their company.
