by Josep Bertrán, Josep Bertrán i Vall · Gestion 2000 · tapa blanda · ISBN 9788480880275
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«Marketing Internacional y Exportación» is the introductory guide to export marketing by Josep Bertrán, published by Gestión 2000 in paperback.
Explains the fundamentals of international marketing applied to exporting: how to prepare for entering foreign markets, increase sales outside the domestic market, and make export activity profitable. Covers the essential concepts for managing a company's internationalization and seizing opportunities in foreign trade.
The book was published in 1994 and belongs to the Business and Economics category and the export marketing area.
Aimed at business owners and managers who want to start or expand their export activity and improve their company's profitability.
