by Montserrat Olle Valls, Marcel Planellas Aran · Marcombo · tapa blanda · ISBN 9788426711113
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This book is a guide for entrepreneurs who want to plan the creation of a new company. It explores the basic concepts of business management, covering areas such as marketing, operations, human resources and finance. It also invites reflection through key questions that should be asked from the beginning. It presents in detail the marketing plan, including business orientations, business definition, market analysis, strategies and market research. Includes a questionnaire and strategies for creating companies.
