by Andy Bruce, Ken Langdon · Grijalbo Mondadori · tapa blanda · ISBN 9789700514222
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«El Pensamiento Estratégico» is the strategy guide by Andy Bruce and Ken Langdon, published by Grijalbo Mondadori in paperback (72 pages, in Spanish).
Introduces the keys to strategic thinking in the business sphere: setting goals, analysing risks, establishing priorities, planning, evaluating results and drawing up action plans. It explains each concept with a didactic approach, supported by charts and flow diagrams, designed for practical application.
It belongs to the Biblioteca Esencial del Ejecutivo collection and was published in 2002.
Aimed at executives, managers and business professionals who want to incorporate a practical methodology for strategic analysis and planning.
Andy Bruce is a Scottish former professional football player who is best known for his time with Rangers.
