El método Kowalski

Synopsis of El método Kowalski

«El método Kowalski» is Víctor Barajas's manual for the new sales manager, published by Libros de Cabecera in paperback (156 pages, in Spanish).

Alberto Baltasar, after ten years as a salesperson, is promoted to sales manager and must take on the responsibility of leading his area. Consultant Víctor Kowalski guides him with a methodology focused on planning, measurement, team support, and complex selling, with tools such as the account plan and the dashboard.

First edition, published in 2018 in the Temáticos collection. Includes a foreword by Dr. Carlo Gallucci.

Aimed at those who have just taken on a sales management role and at commercial directors who want to organize their management.