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El marketing como arma competitiva
by Tomás Alfaro Drake · McGraw-Hill Interamericana · tapa blanda · 308 pages
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Pages: 308 pagesAuthor: Tomás Alfaro DrakePublisher: McGraw-Hill InteramericanaFormat: tapa blandaLanguage: es-ESRelease date: 1/9/1994ISBN: ISBN 9788476158180
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Synopsis of El marketing como arma competitiva
Este libro, 'El Marketing como Arma Competitiva', explora cómo las empresas pueden utilizar el marketing para obtener una ventaja competitiva en el mercado. El autor, Tomás Alfaro Drake, ofrece una guía sobre cómo asignar prioridades a los recursos comerciales y desarrollar estrategias de marketing efectivas. Publicado por McGraw-Hill Interamericana, este libro es una herramienta valiosa para estudiantes y profesionales del marketing.
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