by Tomás Alfaro Drake · McGraw-Hill Interamericana · tapa blanda · ISBN 9788476158180
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«El marketing como arma competitiva» is the marketing manual by Tomás Alfaro Drake, published by McGraw-Hill Interamericana in paperback and in Spanish.
Tomás Alfaro Drake, professor at the Instituto de Empresa in Madrid, analyses the functions of the marketing director and develops a methodology for creating a marketing strategy and plan, with special attention to assigning priorities among the different resources and means of commercial action.
The work, published in 1994, belongs to the McGraw-Hill Management Series. The subtitle of the work is «cómo asignar prioridades a los recursos comerciales».
Aimed at students and professionals in marketing and commercial management seeking a practical method for defining a marketing plan.
