El hombre que recuperó el orgullo de vender

Synopsis of El hombre que recuperó el orgullo de vender

«El hombre que recuperó el orgullo de vender» is the business essay by Víctor Barajas and Lorenzo Muriel, in paperback, 128 pages, from Empresa Activa.

The authors, professional salespeople, reclaim the word «vendedor» and selling as a dignified trade. Through the story of a man who rediscovers the meaning of his work, they show that selling requires personal and emotional involvement, not just persuading and placing products.

Subtitled «La dignidad de una profesión», it belongs to the Narrativa empresarial collection. The cover indicates 2nd edition; the original publication dates from November 2007.

For sales and negotiation professionals who want to reflect on the meaning and dignity of their trade.