by Jeff Cox, Howard Stevens · ISBN 9788422695547
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«El hombre que quiso vender la rueda» is an essay on sales by Jeff Cox and Howard Stevens, published by Gestion 2000 (269 pages, in Spanish).
A business work that uses a fable about an inventor trying to sell the wheel to expose the secrets of great salespeople: knowing the customer, explaining the value of what is offered, and handling initial rejection. A didactic narrative about the qualities and techniques that distinguish the best sales professionals.
Spanish edition published in 2002, with subtitle «Los secretos de los grandes vendedores», within the Business and Economics category.
For readers interested in sales, business, and professional development who want to understand the keys to the commercial craft.
