by Subir Chowdhury · Empresa Activa · tapa blanda · ISBN 9788496627116
VAT included
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«El fabricante de helados» is the business story by Subir Chowdhury, published by Empresa Activa in paperback (128 pages, in Spanish).
Faced with competition that each year produces better and cheaper, the key to thriving lies in quality. Through the story of Peter Delvecchio, director of an ice cream factory, the author shows that quality is not a simple slogan: it demands reinventing methods, seeking perfection, and listening to customers, who are the ones who define it.
It is part of the Business Narrative collection and the cover indicates 2nd edition; translation by María Isabel Merino Sánchez.
A brief read for managers and customer-facing staff interested in quality management and process improvement.
Subir Chowdhury is a Bangladeshi-American author of 15 books and noted for his work in quality and management. He is currently the chairman and CEO of ASI Consulting Group, LLC, in Bingham Farms, Michigan.
