by Brant Cooper, Patrick Vlaskovits · UNIR Editorial · tapa blanda · ISBN 9788415626985
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«El emprendedor lean» is the business essay by Brant Cooper and Patrick Vlaskovits, published by UNIR Editorial in paperback (328 pages, in Spanish).
This management essay applies lean thinking to entrepreneurship in high-uncertainty environments. Cooper and Vlaskovits propose three focuses: interacting with customers, experimenting, and using data to eliminate waste. The book includes real cases and the discovery of the value stream to formulate product, marketing, and sales hypotheses.
First edition published in 2014. The book belongs to the UNIR Emprende collection and the foreword is by Eric Ries.
The book is aimed at entrepreneurs, startup founders, and management professionals interested in innovation and agile methodologies.
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