El cuadro de mando integral

Synopsis of El cuadro de mando integral

A new and revised edition of the reference book on business strategy. The Balanced Scorecard (BSC) is a revolutionary and innovative management system designed to channel the energies, skills, and specific knowledge of an organization's employees toward achieving strategic goals in the medium and long term. Kaplan and Norton demonstrate how senior executives in sectors such as banking, oil, insurance, and distribution are using the Balanced Scorecard to guide current management and set future goals. They show us how to use measures in four categories: financial performance, customer knowledge, internal processes, and training and growth. They also reveal how to use the BSC as a training system and indicate the steps necessary for any manager to build their own.