by Robert Kaplan, David Norton · Gestión 2000 · tapa dura · ISBN 9788498750478
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«Cómo utilizar el Cuadro de Mando Integral» is the management guide by Robert Kaplan and David Norton, published by Gestión 2000 in hardback (450 pages).
Starting from the Balanced Scorecard (BSC), Kaplan and Norton explain how to turn strategy into objectives and indicators that guide management. They propose placing strategy at the centre of key processes and, with real cases from companies and public bodies, show how to align the organisation to execute it successfully.
Text in Spanish, published in 2009 within the Harvard Business School Press collection. Subject: business and economics.
Aimed at executives, management professionals and students who want to apply the Balanced Scorecard in their organisations.
