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Cómo utilizar el Cuadro de Mando Integral
by Robert Kaplan, David Norton · Gestión 2000 · tapa dura · 450 pages
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Pages: 450 pagesAuthor: Robert Kaplan, David NortonPublisher: Gestión 2000Format: tapa duraLanguage: es-ESRelease date: 24/11/2009ISBN: ISBN 9788498750478
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Synopsis of Cómo utilizar el Cuadro de Mando Integral
Este libro, escrito por Robert S. Kaplan y David P. Norton, ofrece una guía práctica para implementar y gestionar la estrategia empresarial a través del Cuadro de Mando Integral (CMI). En esta edición revisada, los autores proponen un enfoque innovador que sitúa la estrategia en el centro de los procesos clave de la organización. A través de casos reales de empresas lucrativas y del sector público, Kaplan y Norton muestran cómo el CMI puede ayudar a las empresas a alcanzar sus objetivos estratégicos y mejorar sus resultados.
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