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El consumidor social
by Miguel del Fresno · Editorial Uoc · tapa blanda · 120 pages
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Pages: 120 pagesAuthor: Miguel del FresnoPublisher: Editorial UocFormat: tapa blandaLanguage: es-ESRelease date: 16/3/2012ISBN: ISBN 9788497885164
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Synopsis of El consumidor social
Este libro explora la revolución de internet y cómo ha transformado la relación entre las organizaciones y los consumidores. Se centra en la reputación online y el impacto de las redes sociales en las decisiones de compra. El autor ofrece una guía para tomar decisiones informadas sobre marketing, comunicación y gestión de la reputación en el entorno digital. En un mundo donde los clientes son un recurso escaso, la reputación online se ha convertido en un activo intangible crucial que requiere investigación, seguimiento y gestión adecuados.
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