by Maria Ángeles González Macías · Editorial Uoc · tapa blanda · ISBN 9788490299319
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«Pinterest. La red social visual y creativa» is the essay by María Ángeles González Macías published by Editorial UOC in paperback (106 pages, in Spanish).
The book analyses Pinterest as a visual social network: it explains how content is organised into boards and images, how it goes viral and why it has become a benchmark of the visual internet. It also examines the profile of its users and the growing interest of brands in using it as an online marketing and social commerce channel.
It corresponds to volume 54 of the TIC.CERO collection from Editorial UOC. First edition published in 2013 in Barcelona.
It will be of interest to marketing, communication and e-commerce professionals interested in using Pinterest as a promotional channel.
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