by Denis Walker · Ediciones Díaz de Santos, S.A. · tapa blanda · ISBN 9788487189906
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«El cliente es lo primero» is the business management essay by Denis Walker, published by Díaz de Santos in paperback (236 pages, in Spanish).
Denis Walker argues that organizations depend on their customers, but almost none manage to respond well to their needs; he proposes a management model that prepares staff to find more effective working methods. It addresses service strategy, customer knowledge and competition, future vision, and complaint management.
Recommended for managers, executives, and business leaders who want to orient their organizations toward the customer and improve service quality.
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