El arte de negociar: Retórica comercial

Synopsis of El arte de negociar: Retórica comercial

Written by Alfonso Ortega Carmona, this book provides a deep insight into the techniques and strategies necessary for success in the field of commercial negotiation. Through its pages, the author explores key concepts such as rhetoric, body language, handling objections, and the importance of strategy in the negotiating dialogue. Originally published in 1991, this work serves as an essential guide for professionals looking to refine their communication and persuasion skills in business environments.